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Advertising Minor for Communications Majors

Requirements

The Business Minor in Advertising for communication majors requires 24 credit hours. The objective of this minor is to familiarize communication majors with general business practices and the marketing communications industry specifically. The undergraduate minor’s focus is interdisciplinary, including courses in the School of Business and the communication department. Twenty of these hours will be taken within the School of Business and four credit hours can be a communication or business elective. All courses must be graded, the minimum passing grade for the Business Minor in Advertising courses is a C-.

Five required courses:

BA 316UEssentials of Marketing for Non-Business Majors

4
Mktg 340UAdvertising

4
Mktg 441Media Strategy

4
Mktg 442Creative Strategy

4
Mktg 443Advertising Campaigns

4

Mktg 340U is a prerequisite for all other MKTG courses and should be taken early.

Mktg 441 & Mktg 442 are prerequisites for Mktg 443.

Plus one communication or business elective from the following:

Mktg 440Student Work, PSU Student-Run Advertising Agency

4
Mktg 448Digital Media Planning and Analytics

4
Comm 312UMedia Literacy

4
Comm 314UPersuasion

4
Comm 320Introduction to Political Communication

4
Comm 341Introduction to Public Relations

4
Comm 389UEthics of Human Communication

4
Comm 429Health Communication Campaigns

4
Comm 487Propaganda, Public Relations, and Media

4
Comm 489Media Ethics

4
Total Credit Hours:24